Selling psychology is always involved when is comes to real estate. When a potential buyer walks through your home you want them to feel specific emotions to convert them into an actual buyer. The overall presentation of your house during the walk through will send your buyer specific messages during the tour. Keep reading below to discover some the messages you’ll want to avoid and others you should focus on to master the psychology of selling real estate.
To really understand your buyer, you must know who they are. While you don’t want to stereotype, you can educate yourself on the demographics of your area. Are there more families or more singles? Recent grads or older, retired couples? Think about who your buyer is likely to be. Picture them and even give them a backstory! Think about what they’re going to want to see in a home they purchase and give them that!
Clutter Makes Your Buyers Feel Intrusive
And if you feel intrusive, you won’t feel comfortable, and if you don’t feel comfortable, you aren’t going to make an offer. Personal items make people viewing your home feel intrusive and like they are somewhere they shouldn’t be. This is NOT the vibe you are trying to give off! They need to be able to picture themselves in the house, and that might be difficult with your wall of bowling trophies or the life-sized family portraits.
Clean up all personal items and any clutter laying about. Don’t leave paperwork out or pictures on the fridge. You want to home to feel clean, inviting and relaxed.
Get The Home Ready For Your Buyer
Buyers aren’t going to want to come in and make a ton of changes. A family with small kids isn’t likely to make an offer on a pool home with accompanying cactus garden. If families are a dominant market segment in your neighborhood, you might want to keep them in mind and make safety precautions when making upgrades to the home.
On the flip side to this, having Princess Elsa murals in the kid’s room might subconsciously deter a retired couple. People need to easily be able to imagine themselves in the space. Having a more plain and neutral room, allows their imagination to easily picture them in their new office, or guestroom. Think with your buyer in mind when you are getting the home ready for showings! Keep the house fresh, clean, warm and sleek to attract the highest number of potential buyers!
Have A Purpose
Sometimes people have multiple uses for one room. For example, a guest room and office space. Or a gym and playroom. This is practical and functional for your family. However, to potential buyers, it can subconsciously be confusing and overwhelming. A defined office is a place someone can picture themselves in easily. And if they choose, they can imagine changing into something else. But let them think about different options for the space on their own. Defining the rooms will make the home feel more orderly, organized and appealing.
Having a home properly staged doesn’t necessarily mean bringing in a bunch of new furniture and artwork. In many cases you can make minor adjustments throughout your existing living space that will have a big impact on its presentation to a prospective buyer.
Take the time to walk around your house and make note of any clutter, personalization, or anything that looks unorganized. Once you have put together your list areas to focus on it is time to come up with creative solutions to get the clutter put away and possibly replaced with a neutral décor item