Getting the listing price right when selling the home is absolutely critical to setting the stage for a successful sale of your house in the Chicago area. Starting with a price that is too high can actually wind up costing you several thousand dollars as you will receive limited interest once it goes live on the market and potentially scare off many buyers after it sits for a long time on the market.
There are proven methods and strategies we would like to share in this article. Keep reading to learn how to set your asking price.
Know Your Market
Do some research and find out what comparable homes are selling for in your area. Take a look at seasonal trends, and if you have the time, list your house at a time of year when prices are typically higher. Look up homes that are actively listed on the MLS, Zillow and for sale by owner sites.
Take note of how long the properties have been listed. Then line up how long each property has been on the market at the different price points to get an idea of what price level will it take to get the property sold within a specific amount of days on the market.
If a home has been on the market for awhile, it is likely priced too high. Think about supply and demand, if there are many homes on the market, buyers will be at an advantage.
In addition, you can ask a couple of realtors for a more detailed CMA. (Comparative Market Analysis.) Many realtors will offer this free of charge, as a marketing technique. Requesting a CMA should not put you under any obligation to the realtor. Who knows, they might even have a buyer for you.
You might have a price in your head of what you want to get for the home, but make sure this price is realistic. Buyers are savvy, and depending on your market, they may have a number of options.
They want to get a good deal and find a value just as much as you want to get a good price for your house. The trick is to find that sweet spot. You don’t want to price your home too high and have to make multiple cuts to the price.
These price drops will show on the MLS, and repetitive price changes can make you look desperate or indicate that something may be wrong with the house. A good rule of thumb is to allow for only one price drop if absolutely necessary.
To make sure your asking price is based in reality, it might be beneficial to have a professional appraisal done.
Of course, getting the opinion of a licensed real estate professional is certainly helpful in finding the right price. However, you’ll want to be sure to get an opinion from the several different groups of people so that you have a diversified perspective on what your home is really worth.
There Can Be More To It Than Just The Final Sale Price
Maybe you can offer a lower price for the home, however, the buyer has to pay the closing costs. Or maybe you can get your asking price, so long as the furniture comes with the house.
You do have some bargaining power when finding the sweet, sale price for your home. With some clever strategy, you will be able to find a price that works for all parties.