If you are looking to sell your home in the Chicago area then you’ll need to start putting together a plan it you want increase yours chances of finding the right buyer quickly. In today’s post we’ll cover a few key points to consider when you start the planning process of selling your home. Hopefully this post will help guide you set up the optimal plan to sell your home quickly
5 Clever Tips That Use Psychology to Sell Your Home Fast!
1. The Numbers Matter
Do your homework, and know exactly what your home is worth. Setting a specific price will show prospective buyers that you know what you are talking about, and have invested in maintaining the quality of the home. Round numbers can make it seem like you have no idea what you’re doing. “$150k? That sounds about right!” If you and your agent conclude that your home is worth $196k, you might want to ask $206k.
In addition, avoid listing something using a whole mess of 9’s. “Our home is $299,999.99!.” People see through this and can make you seem gimmicky. This isn’t what people are looking for when making such a large purchase.
2. Engage the Senses
When prospective buyers walk through your house you want your property to impress all of their senses. Of course, presenting a clean and turn key finished product for any prospective buyer to will set the stage for a successful showing.
However, to stand out above all of your competition you’ll want to address the other four senses a buyer will experience when viewing your home. We put together a comprehensive post of how to appropriately address all of the senses for your prospective buyers that you can check out by clicking here.
3. Don’t Get Too Personal
Put away your vacation pictures and clean the paperwork off your desk. People don’t want to feel as if they are “intruding” on your space. Making them feel uncomfortable right from the get go, isn’t the best way to sell. You want to find the balance of making the house feel “homey” without feeling too specific. Think about a catalog shoot when you are staging. You don’t have to go overboard, but include some pieces of interest that aren’t excessively powerful. This will allow people to imagine themselves in the space, so make it warm and inviting.
This will also make the selling process easier for you. Putting your personal effects away will give you a headstart in leaving the place you’ve called home. Being emotionally ready to sell will make the whole process less stressful.
4. Throw a Party
It’s likely that the people coming to your open house have been to a few others just like it. Do something different, and have your open house in the evening or on a Sunday for a BBQ and a football game. This will bring in a whole new crowd and will definitely make your house stand out above the rest. If you show people a good time, they will be able to envision themselves living in the home, and enjoying it just as much as you do.
5. Love at First Sight
People decide if they are going to buy within the first few seconds of seeing your home. It is up to you to make those first few seconds count. Of course, there are always exceptions to this rule, but first impressions go a long way. This is exactly why you hear real estate brokers talk about the importance of curb appeal because it is the buyers first impression of your home. Pay extra attention to the presentation of the front of your house and make some simple cosmetic upgrades (such as fresh mulch or flowers) just before you begin marketing the property.
You will also want to give some attention to your entry area and the places people see upon walking in. Add some flowers and make sure the lighting is on point. Don’t leave clutter around as this is often the place where shoes, backpacks and other miscellaneous items pile up.