With all the competition out there, selling your home can sometimes take some strategy and out of the box thinking. Buzz needs to be created for your home, but it can be difficult to do that when there are a number of other similar homes out there, all similarly listed.
So how do you stand out? Our latest post will discuss unconventional real Estate selling tactics, and how you can use them to sell your home fast!
Throw A Party
The people who are coming to your open house, have probably seen others (lots) just like yours. The same boring food, same walk through, same speech. The process can feel stiff and not truly showcase the personality of your home. Instead, you might consider doing something a little different. Depending on the time of year, throw a backyard bbq. Not only will people feel more comfortable in a more relaxed environment, but they will also get to see how much fun can be had at your house when entertaining! This creates a mental picture, really allowing them to feel at home.
Use an Unconventional, Humorous Ad
Real estate ads all tend to look the same. All homes are described as “beautiful” and is seems like most neighborhoods are described as “highly desirable.” So many ads lack creativity, which makes them blend in with all the others. Instead of a generic, boring ad, make yourself stand out by being bold and possibly funny. “Man Cave for Sale, (also Has 4 Bedrooms!)” Even if they aren’t looking for a “man cave’ per se, the ad will stick in their memory, and the use of humor makes you seem human as opposed to the typical, robotic, real estate ads.
Big Ticket Items
This can be a highly effective marketing strategy to create some additional buzz about your house’s listing and entice more people to tour the property. Professional sports teams have been using the free giveaway strategy for years to generate more ticket and concession revenue. Throwing in a big-ticket item such as a boat or car will certainly get the attention of prospective buyers as everyone loves getting stuff for free. Be sure to factor the giveaway into your final numbers and consider your sale price to figure out the right size giveaway. If you are selling a lower priced property then maybe a new flat screen television will be enough to create a good buzz.
Get High Tech
Homebuyers today are using technology more than ever to stay safe while searching for a new home. It is a good investment to spend some extra marketing dollars to put together a professional and high-resolution virtual tour of your property for your online listing. If your lot size is a key feature of your house considering having professional aerial photos taken with a drone to highlight your land.
Take Your Staging Up A Notch
Most people know you need to stage a home to some extent to really make buyers fall in love. However, by kicking it up a notch, you will make your home absolutely unforgettable. Think about details you would see at a luxury hotel or high-end residence. Hang only the most elegant, fluffy hand towels in the bathroom. Present hors d’oeuvre on an elegant serving tray. Even if these aren’t items you would use in your everyday life, bringing them into your home during these moments will make visitors to your home feel a sense of luxury and refinement. This will help your home stand out among others they might be looking at.
Have a Sleepover
Well not exactly. If you are no longer living in the home, and you have a buyer who is on the fence, offer them the option to spend a night in the home! This way they can really get a sense of what living there and waking up in that house will be like!